“Hire a cartoonist”, You’re Limiting Your Options If You Only Have Photographs On Your Website!
Most websites are there to sell, but the most successful websites will allude to the benefits of the product or service they are trying to sell, while at the same having a personal aspect which the prospect can relate to.
Some webmasters make the mistake of peppering photographs of themselves throughout the website and around the sales copy, making the website about them. Marketers call this “inward focus”. It’s highly unlikely that your visitors are there to see you – they are there to find the solution they’re seeking, be that information or a product/service.(Why not commission a caricature of yourself to be different from the crowd!?)
Find the right balance of both inward and outward focus is the key, and this is exactly where cartoons can make a real difference.
Cartoons appeal to your prospects imagination, just like they did when you were a child, and can convey messages in subtle, yet vivid ways. Advertising cartoons can sell products in a matter of seconds, whereas sales copy will take much longer.
You could argue that photographs also convey visual messages, which is true, but photographic images are static and leave no room for a person’s imagination to step in. A photograph provides a set amount of information which the mind digests and then moves on.
Headlines and good copy can paint a picture for the reader, outlining the benefits of the product or service, and this why good copywriters are paid very handsomely indeed.
Having a cartoon which compliments and enhances your sales copy is going to give your website the maximum chance of converting your visitor into a customer.
Having said all this, there’s definitely room for a personal photograph if you want one, but keep this to either the About Us page or your Home page. Utilize the medium that’s going to assist you the most to the most important pages of your site – cartoons of course!